01
Connect product signals
Map signup, onboarding, usage, billing, and activation events into lifecycle milestones DripAgent can understand.
Agent-native platform
Lifecycle email that builds itself from your product events.
Lifecycle email automation for AI-built SaaS apps, with agent-aware onboarding, activation, and retention journeys. Connect your event stream and let DripAgent draft, schedule, and optimize review-ready drips for AI-built apps.
Event stream
Activation journey
{"event":"user_signed_up"}
{"activation_step":"workspace_connected"}
{"last_seen":"3 days ago"}
01
Connect product signals
02
Generate the lifecycle playbook
03
Review, send, and improve
Retention impact
+12.4%
From product events to approved journeys
Follow the same event-to-journey structure from the approved Stitch landing-page concept.
02
Generate the lifecycle playbook
Create onboarding, activation, retention, reactivation, and launch-update journeys from real product context.
03
Review, send, and improve
Keep humans in control with approval states, safe defaults, and feedback loops before messaging reaches users.
Precision automation at scale
High-signal tooling designed to give teams control over the AI-generated lifecycle layer.
Smart Event Ingestion
Connect app events and turn raw account activity into lifecycle triggers without rebuilding campaign plumbing.
POST /api/v1/events
Agent Copy & Timing
Draft app-specific messages and timing recommendations for each onboarding, activation, and retention moment.
Send window: optimized
AI Segment Builder
Describe audiences in natural language, then map them to users who need the next useful nudge.
Users signed up but did not activate
Guardrails & Approvals
Require review before campaigns go live so generated journeys stay on brand and safe for production users.
Requires approval
Deliverability Analytics
Track opens, clicks, activation progress, and retention impact so teams can refine what actually works.
+12.4% retention impact
Built for these moments
The email layer every generated SaaS app keeps postponing
DripAgent starts where transactional email stops: after the user exists, before they understand the product, and whenever they need a timely reason to return.
- New AI-built SaaS apps that need onboarding before the first launch
- Builder studios repeating lifecycle setup across multiple generated products
- Products with activation steps users abandon without timely guidance
- Teams replacing static transactional email with product-aware journeys
Questions teams ask before sending lifecycle email
Who is DripAgent for?
DripAgent is for teams and builder studios shipping AI-built SaaS apps that need onboarding, activation, and retention email grounded in product behavior.
Is this just newsletter automation?
No. DripAgent focuses on lifecycle messaging: account milestones, setup gaps, activation progress, and retention triggers for SaaS users.
Can teams review messages before sending?
Yes. Journeys are designed for reviewable copy, approval states, and safe controls before users receive them.
Does it require a custom email stack?
The product is designed to fit production SaaS foundations with auth, persistent users, and deployable app infrastructure.
Give your next AI-built app a lifecycle system.
Start with the journeys users actually need: onboarding, activation, retention, and reactivation grounded in your product state.